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New Stain-Proof Kid's T-Shirts

The Good Day Lab

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Engineering Kid's Clothes for a Better Day

We design highly functional kids' apparel to solve life's little messes.

Using Tech for Good

We're using the latest innovations to solve the common issues with kid's clothes.

Parent-Led Design

We surveyed 1,000s of parents to figure out what problems we could solve for kid's clothes.

Named Best Mask for Kids

Our Crayola™ SchoolMaskPack was named best kids mask by WIRED Magazine and Babycenter.com

Our Collections

Stain-Free Kids T-Shirts

Stain-Free Kids T-Shirts

Crayola™ Kids Face Masks

Crayola™ Kids Face Masks

Why are kid's clothes not very...functional?

See how we're using technology to make kid's clothes perform better.

About Us

Making Good Days, Better

Founded by the same team behind the Crayola™ SchoolMaskPack™, we set about on a new journey to solve more of life's little messes, for all.